If you're heading up a project and need an agency to build the best solution the first time around, having a ux strategist, developer, designer, project manager and all the stakeholders in the same room makes a discovery session highly impactful at clearing defining the solution and ensuring that the proposals that follow are driven by clear and realistic insights.
Design, at it’s core is a solution to a business problem that manifests in the form of shapes, colors, typography, images, etc… The important question to ask yourself right now is what does it do for your brand? Get to the bottom line - does it bring in sales?
User experience, a term widely used in many aspects of business and technology, is often directly associated with customer facing interactions and the value that can be attained through hiring the best UX experts to create powerful interactions that keep the profits rolling in. This however is only one side of the coin.